Mukta Gupta Head Digital Marketing & Communication

Leading 360° Digital Marketing and Growth for the Education sector, with end-to-end ownership of digital strategy, student recruitment, performance marketing, technology, and digital experience.

• Leading 360° Digital Marketing, Growth & Student Recruitment strategy and operations
• Driving Performance Marketing, SEM & Paid Media across Google Ads, Meta Ads, Instagram, Facebook & LinkedIn Ads
• Driving Lead Generation, Acquisition, Nurturing & Conversion across the student recruitment funnel
• Managing SEO, GEO, Google Analytics & Search Console to strengthen organic visibility and digital performance
• Driving AI-led Marketing, Automation & CRM initiatives to improve efficiency, personalization and engagement
• Managing Email, WhatsApp & CRM Marketing for lead nurturing, remarketing and conversions
• Leading Website Development, UI/UX, User Journeys & Content Management to improve digital experience and conversion
• Driving Technology Development & Marketing Integrations across recruitment, tracking, automation and engagement
• Leading Meritto Implementation, Integrations, Lead Management & Marketing Automation
• Managing Marketing Operations, Agencies, Vendors & Technology Partners for seamless execution
• Driving Branding, Communications & Digital Experiences across key customer touchpoints
• Using Data, Analytics, AI & Automation to optimize acquisition, conversion, efficiency and Marketing ROI