election Campaign workshop

A Ten-Days
Training Programme
Election Campaign
Management : Theory,
Practice, and Prospects




Application closes on : 22nd April 2023

Launch date : 25th April 2023

Event Duration : 10 Days (25th April 2023 - 5th May 2023)


A career-oriented intensive training programme (Online Mode) organized by the School of Liberal Arts and Management Studies & the Center for Language Studies (CFLS), PP Savani University, Surat, India. The training program can help to advance your career in the booming political consultancy sector as well as academia.

Brief Note: Election campaign management is the process of planning and executing a political campaign to win an election. A successful campaign management strategy involves defining goals and objectives, targeting voters, creating a message and brand, managing resources and budgets, utilizing various marketing and communication channels, and monitoring and adjusting the campaign based on feedback and data analysis. It is essential for campaign managers to understand the political landscape, the strengths and weaknesses of their candidate and opponents, and the concerns and priorities of the electorate. Effective campaign management can help candidates build momentum, engage supporters, and ultimately, win elections.

Management of election campaigns is like choreography; it involves careful planning of every move and its sequence in a staged performance that shall sway millions of minds. Our Training Programme will immerse you in the art of choreographing elections in India and beyond.

Highlights

  • 30 plus sessions on key themes of elections and democracy
  • Leading experts from academia, political consultancy sector and media
  • Assistance with placements/internships
  • Assessment, evaluation and scorecards
  • Rewards/citations for top participants

PATRONS

Dr. Parag Sanghani
Provost,
P. P. Savani University

Dr. Sateesh Biradar
Registrar,
P. P. Savani University

Key Thematic Areas

Election Studies

  • Democracy and Elections
  • Political Parties and Political Recruitment
  • National Parties and State Parties
  • Small Parties and Splinter Groups
  • Public Policy and Elections
  • Psephology

Sociology of Elections

  • Spatial Analysis of Elections
  • Elections and Social Groups
  • Identity Politics in Elections
  • Gendering Elections
  • Interest Groups and Lobbying

Election Campaigns

  • National Election Campaigns
  • Provincial and Local Election Campaigns
  • Strategic Research and Insights
  • Voter Surveys and Outreach Programs
  • Designing Election Strategy
  • Retro Analysis of Constituencies
  • Political Data and Analysis
  • Copywriting/ Content writing
  • Outreach and Fundraising
  • Coalitions and Coalition-Building

Psychology of Elections

  • Voter Psychology
  • Leadership and Charisma
  • The Mind and the Ballot
  • Psychology of Electability

Election Administration

  • Electoral Roll and Voter Registration
  • Delimitation of Constituencies
  • Model Code of Conduct
  • Election Commission

Election Strategy

  • Designing Election Strategy
  • Retro Analysis of Constituencies
  • Political Data and Analysis
  • Strategic Research and Insights
  • Political Communication
  • Outreach and Fundraising
  • Coalitions and Coalition-Building

Electioneering in Digital Age

  • Social Media and Elections
  • Digital Media Campaigns
  • Media Liaison
  • Print/Visual Media and Elections


25th April 2023

Inaugural Address

on

Data Management for Elections

Dr. Parag Sanghani

Provost, PP Savani University


25th April 2023

Inaugural Session

on

Elections and State Politics in India

Dr. Ashutosh Kumar

Professor and Chairperson, Panjab University

Key Speakers

Ashutosh Kumar Professor and Chairperson,
Department of Political Science,
Panjab University,Chandigarh &
Dr T N Seshan
Visiting Chair Professor,
IIIDEM, Election Commission of India, New Delhi

Aniket Nandan Assistant Professor,
National Law School of India University,
Bengaluru, Ph.D. from IIT Madras

Animesh Mishra Research Scholar on Political
Consultants in India
University of Delhi,
New Delhi, India

Aparna Vajpayee Professor of Psychology,
School of Liberal Arts and
Management Studies,PPSU Surat
Postdoc from Université de Genève, Switzerland


Arjun Ramachandran Research Scholar,
University of Hyderabad

Arkoprabho Hazra Communication and Advocacy Expert,
Ministry of Culture and G20, GoI
Young India Fellow, Ashoka University

Chaitra Redkar Associate Dean and Deputy Chair,
HSS, IISER Pune

D. Parthasarathy Professor, HSS, IIT Bombay (on lien)
Dean, School of Public Policy,
Nayanta University


Jacob Baby Urban Planner and Researcher,
Concordia University,Montreal, Canada
Formerly Teaching Fellow at
CEPT University, Ahmedabad

Jigeesha Pancholi Linguist @ Fidel Softech, Pune,
Formerly Assistant Professor,
Department of Linguistics,
University of Mumbai

Kuriakose Mathew Associate Professor and Head of Liberal Arts,
School of Liberal Arts and Management Studies,
PPSU Surat Ph.D. from IIT Bombay

Neetu Yadav Assistant Professor,
School of Liberal Arts and
Management Studies, PPSU Surat
Formerly Research Associate,
Indian Political Action Committee,
MA Pol Sci, JNU New Delhi, UGC-NET(JRF)


Priyadarshini Dey Financial and Research Consultant,
Ministry of IT,GoI
Founder Director of Next
Connect Ventures Pvt Ltd
a startup at IIM CIP Kolkata
Formerly Assistant Professor,
Amity University Kolkata,
Ph.D. from IIM Calcutta

Ritvick Arun Bhalekar Senior Correspondent of
Political Affairs,India Today
Formerly, The Quint,
ABP Majha TV

Sagar Choudhary Staff Writer at The Caravan,
New Delhi

Satyabrata Kar Senior Editor,
New Statesman Media Group


Saumya Gupta Fellow, Centre for Legislative Education and Research,
Flame University, Pune,
Formerly Principal Associate,
Political Intelligence Unit Lead,
Indian Political Action Committee,
Trained as an Anthropologist at University of Chicago

Shashant Shekhar Political Consultant, Inclusive Mind
(State Lead for Congress in Rajasthan),
Formerly Engagement Manager at
Indian Political Action Committee
Graduated from IIM Calcutta & IIT Delhi

T.T. Haokip Professor of Political Science,
Department of Political Science,
North-Eastern Hill University,
Shillong Recipient of the South
Asian Regional Fellow from the
Social Science Research Council (SSRC), New York

Uma Sheokand Assistant Professor,
School of Liberal Arts and
Management Studies,
PPSU Surat,
Ph.D. from Panjab University, Chandigarh


Unnati Sharma Senior Correspondent,
The Print / UN Laadli Media
Award (Jury) Winner,
Young India Fellow,
Ashoka University

Vignesh Karthik Researcher Scholar,
King's India Institute
King's College, London,
Legislative Research Consultant

Viplov Wingkar Assistant Professor,
BK Birla College,Kalyan, Mumbai
Ph.D. from University of Mumbai

Sonali Sahoo Copywriting Trainer & Assistant Professor,
Centre for Language Studies,
P P Savani University


Shefeena Jacob Assistant Professor & Clinical Psychologist,
School of Liberal Arts and
Management Studies,
PPSU Surat

Tanveera Pathan Assistant Professor and Counsellor,
School of Nursing, PPSU Surat

PROMOTER



Contacts


Ms Neetu Yadav : 9315243003
Ms Shefeena Jacob : 9562672801
Email: liberalarts@ppsu.ac.in

Programme Fees and Registration*

(Registration is free: only selected candidates have to pay fees)

CATEGORY FEES
Students INR 3,000
Freshers INR 4,000
Faculty/Professionals INR 5,000
Foreign Nationals USD 100

SCAN TO PAY

Payment UPI ID: ppsu.dhamrod@sbi

 

SLM